So after listening to the album all week, I feel I can give a coherent and vague review of Chester French's Love the Future. So for some guys who were eagerly embraced by hip-hop giants such as Jermaine Dupri, Kanye, Pharrell and so on, this album is decidedly NOT hip-hop and that's fine. This album is 100% delicious pop with catchy hooks and vibrant songs. Other's have called it Beach Boys meets the Beastie Boys and other obligatory comparisons. From listening to the songs I do get a bit of the Beach Boy stuff as well as a resemblance to the Beatles. But unlike *cough Panic at the Disco cough* Chester French is not trying to be anyone but themselves. I could go through every song and try to describe it for you but 1)I'm a lazy blogger and 2) it's not something that can be told, only experienced. My favorite song on the album would be "Not Over You" its the jammie. I am also severely impressed by these guys' marketing ambition. They are signed to Startrak which is a label with an AMAZING line up of great artist (N*E*R*D, Kenna, the Clipse, Fam-lay, Robin Thicke etc.) they plain suck when it comes to promoting and thus supporting the artist when it comes to their releases. It seems that Chester French took it their own hands and hit up street wear boutiques throughout the country to perform acoustic sets and use like every social network out there to court their fans. Brava to them for that. So I would suggest you check out this album, it's going to be perfect for this upcoming season.
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